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About Us

We know how much your favourite clothes mean to you. Special clothes have a special magic that you want to hold on to forever. Inspired by the fashion industry, we have unlocked the secret of keeping your clothes fabulous and looking new for longer.

The result is the Verve Collection. Each care kit contains four specially selected products to Cleanse, Condition, Refresh and Protect your most cherished items. Simple, effective and unique, Verve’s four-step anti-ageing* routine helps you hold on to that gorgeous, fresh ‘new’ feeling for longer, preventing bobbles and preserving the original colour, shape and feel.

Discover fashion’s best kept secret and enjoy your clothes at their radiant best.

The Verve Collection is exclusively available online.

*vs using detergent alone